A Guide to Abandoning Facebook Fanpages
As more small and personal businesses realize they aren’t getting the reach they want from Facebook, I’ve come across countless abandoned Facebook fanpages.
From non-profits, to marketing agencies, authors and internet tools, company after company seems to be either stepping up their Facebook marketing by advertising (pay to play), or abandoning their fanpage for another possibly better platform. I suggest Twitter, Linkedin or Pinterest for now.
As a marketer I can see why. Some of these companies have very small budgets to play with, their income goes first to business bills and then lives with their families, even the smallest investment gone awry in Facebook marketing could be detrimental to their budgets.
On the other hand, I know as a business, that you have to take risks, I can see that there may be less risky investments for these companies even if they could spend so little on Facebook.
In reality, $10 a day that goes down the toilet in Facebook ads (assuming they are not experts in Facebook advertising- where targeting ads can be tricky) is $300 a month, enough for taking your kids to karate classes and a date night with your spouse- among other things.
Either way I understand the great stampede to leave Facebook. I don’t think Facebook will suffer too much in the end, but I don’t like the way they went about this either- just my opinion.
Steps For Abandoning Facebook
My opinions on why people are leaving aside, let’s talk about what you can and should do if you plan on abandoning Facebook:
- Automate Updates From Other Platforms- Remember you do have fans you can reach some of the time on Facebook, you don’t want to abandon them, so you’ll need to set something up that sends updates to the fanpage, perhaps when you update Twitter or Google plus. Friend Plus is a good tool for this, but you can also use Buffer for free, or even Hootsuite.
- Post regularly- a post every couple of days is fine to stay active
- Login to Facebook Regularly- even if you aren’t active there, you need to know if someone is commenting or leaving messages on your page. I suggest turning on notifications for email so that you’ll be notified immediately when someone reaches out to you.
- Stop pushing likes- If you aren’t going to do much with Facebook, you might as well stop pushing likes. Stop any active promotions, but leaving the option to check out facebook live on your website.
“People Expect Businesses To Have A Fanpage”
*People expect you to have a facebook fanpage, similar to expecting you to have a website. It’s another place they can use to get a hold of you, and sometimes you can reach them as well.
Your fanpage is not a lost cause, it may come in handy later on when you can afford to advertise, and it may still generate some traffic and exposure to your business, so use one of the tools discussed and keep it active while not putting in too much effort.
If you’ve noticed a drop in reach and Facebook is no longer working for you, you might find better luck on another website. While you can take off and not worry much about your fanpage, it’s a better practice to keep it updated on a somewhat regular basis because it is still a place that represents your business online.
For other willing to pay to play, I don’t blame you, Facebook still produces good numbers and let’s you connect with dedicated fans. There are still a lot of good reasons to stay.
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