Hootsuite vs Hubspot – Two Different But Often Confused Tools

Hootsuite vs Hubspot – Two Different But Often Confused Tools

Last week I was talking to a potential client. They wanted to learn more about social media and how they could use Twitter to get more exposure for their brand. We were talking about Hootsuite (the very commonly used social media tool) when he asked, “Should I just use Hubspot?” This isn’t the first time the two tools have been confused when I’ve talked to a business owner. They sound […]

Does Blogging Really Work? Yes, Yes It Does- 2 Examples of Success!

Does Blogging Really Work? Yes, Yes It Does- 2 Examples of Success!

I’ve been pushing people I know to blog for quite awhile. Most think I’m a little crazy, don’t have the time (they say) or just haven’t taken an interest. In their defense there really are a lot of options out there for marketing a company, so why choose blogging over any of the others? (Good idea for the next post, huh?) Either way, a friend of mine recently started a […]

A Guide to Abandoning Facebook Fanpages

A Guide to Abandoning Facebook Fanpages

As more small and personal businesses realize they aren’t getting the reach they want from Facebook, I’ve come across countless abandoned Facebook fanpages. From non-profits, to marketing agencies, authors and internet tools, company after company seems to be either stepping up their Facebook marketing by advertising (pay to play), or abandoning their fanpage for another possibly better platform. I suggest Twitter, Linkedin or Pinterest for now. As a marketer I […]

How to Choose A Blogging Platform

How to Choose A Blogging Platform

Free services like WordPress.com and Blogger are attractive places to run your blog. With places like these you don’t have to worry about hosting, set up or maintenance because it is all included for you- At A Price! I recently saw someone ask about whether they should blog on the new Linkedin platform compared to their own site. And while I do suggest using sites like Linkedin and others (such […]

17 Tips For Improving Inbound Marketing Results

17 Tips For Improving Inbound Marketing Results

The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment.But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot […]

Social Media- The New Cost of Doing Business

Social Media- The New Cost of Doing Business

As a social media strategist, I’m often asked “Why do I need social media for my business?” Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media. People like options in contacting you. Whether it […]

Improving Marketing- A Challenge To My Peers

Improving Marketing- A Challenge To My Peers

You can’t look at an article on marketing today without the message- Know your target market. Know what they need, their pain points. Know them as a persona. Interview them in real life. Know where they visit online, know who they trust, know what they like, what they’ve tried, who they want to impress, etc, etc, etc. I myself push this, because the more you know your audience (or potential […]