The word expert denotes someone who knows everything about a topic, or at least that is what most of us envision. Actually though, expert means someone who has a skill set from training or experience. An interesting perspective about ‘experts’ is that the more a professional is seen as an expert, the less they feel like an expert. A consumer considers an expert to be someone who can answer all […]
Running a small or big business (or being a startup in this domain), you must build trust and authority. And this can be achieved greatly by having your customers in touch with you. Online reviews from customers are critical and pave the way for a business to project its authority in the market. Having your business registered at the consumer review websites and platforms, not only give you the insights of customer’s response, […]
A major part of successful online marketing campaigns is social media. Based on in-depth research and testing, we have identified Social Media as a major aspect of successful online marketing. Here we’re listing the 10 ways that small businesses can get the most out of their social presence. Customer service Let customers leave questions on your page, because it is easier for them, and respond as quickly as possible. Others can see the posts and get their questions […]
When a small business owner comes to me looking for advice, it’s usually about how to utilize and maximize their effective use of social media. Everyone wants to be active on Facebook, Twitter and the various blog sites promoting their business. Some people have a general idea about how well consistent blogging can reach people, or how fast and easy a simple tweet can burn across the millions of […]
Today I was at a friend’s house and she asked me, “Now what do you do again?” To be honest, I thought I had answered this pretty straight forward several months ago, when I said “social media”, but this time she begged “what does that mean?” and then it hit me. Most people, even small businesses, have no idea what “social media” is, what it means, and what it encompasses. […]
Using Social Media for Business – Understanding the Basics Social media is the big thing for marketing small businesses. Since everyone uses Facebook to talk to their friends and family or Twitter to watch #TV with, it’s a natural progression to try to use it to grow your business. After all you are already comfortable with the platform, and as a small business owner you promote your business almost naturally. But there’s a […]
For many social media is a mystery. How does it work? How do I get more customers with it? How much time does it take? Is it worth it in the long run? How do I participate? We know how you feel, several of our clients came on with the same concerns. When a new outlet for growth comes along, there are always a lot of questions, and we would […]
- 1
- 2
