The word expert denotes someone who knows everything about a topic, or at least that is what most of us envision. Actually though, expert means someone who has a skill set from training or experience. An interesting perspective about ‘experts’ is that the more a professional is seen as an expert, the less they feel like an expert. A consumer considers an expert to be someone who can answer all […]
Social recruitment or social media recruiting is something that has totally changed the recruitment and hiring processes. Being a juggernaut in connecting people all across the world from different cultures, professions, and interests, social media tremendously helps companies to reach out potential candidates. Your customers and employees can play a role as brand ambassadors and help you bring highly-qualified and talented individuals to your candidate’s pool. How social media helps […]
About a year ago a friend of mine wanted to connect on Linkedin. We weren’t the closest but of course, I wanted to help out a friend I knew personally, so I went to his profile to connect. Under his headline was the heading “Social Media Professional”. I just stared at his profile, no picture, no summary, no education, etc. I knew he was active on Facebook so I went […]
When a small business owner comes to me looking for advice, it’s usually about how to utilize and maximize their effective use of social media. Everyone wants to be active on Facebook, Twitter and the various blog sites promoting their business. Some people have a general idea about how well consistent blogging can reach people, or how fast and easy a simple tweet can burn across the millions of […]
Would your inbound marketing clients be interested in more leads, conversions and higher ROI? Of course they would. And, wouldn’t it be great to know these same clients would be singing your praises, sending referrals and more than happy to sign their next contract? Your agency is in business to make money, to sell inbound marketing services that help your clients increase sales. Many of these clients are B2B clients […]
Linkedin, is the best social media platform for businesses. Whether you are in business to work with other businesses or you are in business to sell to consumers, you can benefit from your involvement on Linkedin. One of the many reasons I enjoy Linkedin is because of the groups there. There are groups on every topic, industry, etc. But, for some that isn’t enough of a reason to join, and […]
I’ve been on linkedin for years, but it wasn’t until fairly recently that I’ve given it the attention I should, and I really enjoy it. I am still learning to optimize everything that can be done on Linkedin, but with the help of Lewis Howes (through video only, in his course Linkedinfluence) I’m meeting a lot of people and connecting with them outside of the business social network. Brand New […]
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