Do you know what is one of the most powerful tools for personal branding? The answer is simple – Instagram. With over 1 billion active users, it offers you an opportunity to reach out to a broad audience and establish your brand. A stellar Instagram profile can build credibility and raise brand awareness. A strong brand with an army of followers can’t pass unnoticed. However, you need to know how […]
When one of my earliest social media clients instructed me to delete negative comments on their fanpage, I did my best to educate them on why they shouldn’t. It didn’t work, and shortly after, they decided to move on to a more complicent social media manager. The relationship didn’t work out. Not because there weren’t results, there were. I took their sales from $0 social media (just Facebook) related sales […]
I am an administrator on about 10 active fanpages, and lately I have been watching the Facebook reach numbers. There were several updates last year that seemed to make a big difference in who saw your updates, and while early numbers were reporting 16%, they didn’t seem to distinguish between the different types of updates. Since then some experts have released information saying that all text updates get more reach, […]
