Today I was at a friend’s house and she asked me, “Now what do you do again?” To be honest, I thought I had answered this pretty straight forward several months ago, when I said “social media”, but this time she begged “what does that mean?” and then it hit me. Most people, even small businesses, have no idea what “social media” is, what it means, and what it encompasses. […]
Would your inbound marketing clients be interested in more leads, conversions and higher ROI? Of course they would. And, wouldn’t it be great to know these same clients would be singing your praises, sending referrals and more than happy to sign their next contract? Your agency is in business to make money, to sell inbound marketing services that help your clients increase sales. Many of these clients are B2B clients […]
The more you post on just about any social media network, the more you will see results. From engagement, to shares, likes, comments, retweets, mentions, replies, visitors, sales, engagement, EVERYTHING. But, coming up with things to post is hard. After the first 20 ideas you have, it gets difficult to come up with more. And, you don’t want to overdue and make people mad, right? After handling close to 100 […]
A couple of months ago I listened to Dan Zarrella on the Science of Social Media. It was an older webinar, but it still had a lot of great information. In fact, about a month after I saw the one that was a couple of years old, he held a newer one with some of the same information. During the webinar, he mentioned that user accounts on Twitter that tweeted […]
After yesterday’s post intro on How to Use Twitter for Business, I wanted to finish explaining the Twitter platform. I will follow up with adding a custom background, finding people to follow, getting followers, and what to tweet (when, etc) and retweets, where to find hashtags. I sometimes forget how much there is to know about social media platforms, so please ask any questions you have in the comments. So, […]
Before you can use twitter for business, it will help to fully understand what twitter is, why people use it, and how it can most effectively be used. Micro Blogging You already know it is one of the most popular social media platforms. It is considered what is called micro-blogging. Micro-blogging refers to writing very short posts, in this case 140 characters or less, including links, spaces, punctuation. For example, […]
No matter what industry you are in, you can find tweets from people who are likely to be interested in your products and services. If your business is about dog training you can find people tweeting about their dogs potty training, or chewing up their shoes. A dentist can find people complaining about mouth problems, everyone should be able to find something. The important part is knowing what to look […]
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