As Facebook seems to be upsetting more and more users, several of them are looking at other options for using social media. The one thing that Facebook has been able to sustain so far though, is that everyone is there, making it difficult for some to leave. Instead of just leaving Facebook though, many are adopting additional/new social networks and small businesses should follow suit and do the same. Is […]
A couple of months ago I listened to Dan Zarrella on the Science of Social Media. It was an older webinar, but it still had a lot of great information. In fact, about a month after I saw the one that was a couple of years old, he held a newer one with some of the same information. During the webinar, he mentioned that user accounts on Twitter that tweeted […]
When using inbound marketing to attract clients to your business, one of the first things you will do is develop personas. By coming up with 3-7 personas you can more tightly target the type of customer you want to do business with. Personas are great for developing content, landing pages, and downloads, but what about using personas from your inbound marketing campaigns for social media? The strategy for using social media personas is often […]
For inbound marketing, social media has a few purposes that really help grow a follower base for small businesses that useinbound marketing. One of these purposes is social media blog distributionand SEO. Based on my own research and work with client blogs and websites, social bookmarking and distribution has helped with the SEO rankings and indexing of new blog posts and content on client websites. Our Social Media Blog Distribution Process […]
Facebook, for so long has been the GO TO place for social media. Your offline friends and family are no doubt on Facebook, and I believe the latest number I saw was 90% or more of online American adults have an account, half of which use it everyday. It makes sense that a website with 1 billion accounts would be the place that every business wants to be, because, quite […]
Marketing Profs is one of my favorite places to learn more about marketing. They have true experts that provide classes, downloads, webinars, pdfs, etc, and it is all great information. When I recently signed up for one of their free classes on Facebook called “Cracking the Code- Caring is Sharing”. I was interested in seeing what I could learn about the topic, because regardless of how many hours a day […]
It’s hard to ignore a website with 1 billion users (over half of which are active everyday) when you have a small business. While I wouldn’t advise everyone to be socially active unless they have met the prerequisites, if you have some time to work on it every day, this is a great place to start. But I wouldn’t recommend starting without a facebook strategy for small business. Small Business […]
