Today I was at a friend’s house and she asked me, “Now what do you do again?” To be honest, I thought I had answered this pretty straight forward several months ago, when I said “social media”, but this time she begged “what does that mean?” and then it hit me. Most people, even small businesses, have no idea what “social media” is, what it means, and what it encompasses. […]
An introductory guide to hiring the perfect social media expert for your company. Introduction A Social Media Manager Needs More The industry of social media is still relatively new, making it difficult to find and hire the right person. There is more than skill and talent to consider. You also want to think about creativity, consistency, experience, past results, strategy, planning, delivery, constant training and the passion to learn more. There is a lot to consider […]
Using Social Media for Business – Understanding the Basics Social media is the big thing for marketing small businesses. Since everyone uses Facebook to talk to their friends and family or Twitter to watch #TV with, it’s a natural progression to try to use it to grow your business. After all you are already comfortable with the platform, and as a small business owner you promote your business almost naturally. But there’s a […]
New Update on 5/1/2015: Starting April 30th 2015, Facebook doesn’t allow 3rd party applications to post into a group which you are not an admin for. You can only use Buffer or any other Facebook group autoposters to post to your own group. I just got an email from Buffer saying they finally have access to Facebook groups for Buffer. You know Buffer is my second favorite tool for social media (my favorite […]
How to find experts in your industry on Twitter? Are they active on social media? Like most small businesses you are probably focused on using Facebook. That’s where everyone is, right? Actually, no. There are a lot of reasons to not focus all of your efforts on Facebook. We covered this in a couple of posts before, because Facebook is going through some growing pains (trying to make money to keep investors […]
As a social media service provider it’s common to hear from people that have put time and money into social media, but have gotten few results. These small businesses that have poured months of themselves into social media, but aren’t seeing any benefits. They want to know why… What am I doing wrong? What’s wrong with my fanpage? Does social media really just not work? It’s understandable. At some point […]
For many social media is a mystery. How does it work? How do I get more customers with it? How much time does it take? Is it worth it in the long run? How do I participate? We know how you feel, several of our clients came on with the same concerns. When a new outlet for growth comes along, there are always a lot of questions, and we would […]
