Would your inbound marketing clients be interested in more leads, conversions and higher ROI? Of course they would. And, wouldn’t it be great to know these same clients would be singing your praises, sending referrals and more than happy to sign their next contract? Your agency is in business to make money, to sell inbound marketing services that help your clients increase sales. Many of these clients are B2B clients […]
The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment.But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot […]
As I’ve been researching for a new ebook I am writing I come across these terms and I just know they are a bit confusing. What is inbound marketing, what is content marketing, how is content marketing different from content distribution? Which of them do I need? The questions could go on and on.. This post will focus on the differences, so you can appropriately find the answers you are […]
About two weeks ago I spent the weekend looking for new tools for my business. I do this often because I love finding new solutions to help my readers, and this time I found a grand slam winner. I had heard of Spokal before and had tried their Twitter audience building software- but I didn’t embrace the rest of their program until two weeks ago when I realized how much […]
Inbound marketers and companies using the strategy tend to over look the ways in which social media can contribute to campaigns and help increase results. From traffic to conversions and lead generation social media can make a big difference.Through my social media travels, I’ve found the following 11 ways social media can help with inbound marketing. My list was longer, but I cut it down to make another post as […]
Having worked with several inbound marketing agencies in the past 4 years, I’ve learned a lot about how agencies work, what they focus on and how they get results. One thing I’ve noticed time and again is many of these agencies need a hefty push to start using social media effectively with their inbound process. Even though the software programs that promote inbound often push the social aspect, many agencies just […]
Hubspot is the leading inbound marketing software. It’s not often I speak to someone who hasn’t heard of it, due to their active education on the topics that surround it, and I’m sure companies that can afford the price sign up when they are ready to begin inbound marketing. I love Hubspot, the analytics are the best. I’m sure many of the same reports can be found on Google Analytics […]
