As more small and personal businesses realize they aren’t getting the reach they want from Facebook, I’ve come across countless abandoned Facebook fanpages. From non-profits, to marketing agencies, authors and internet tools, company after company seems to be either stepping up their Facebook marketing by advertising (pay to play), or abandoning their fanpage for another possibly better platform. I suggest Twitter, Linkedin or Pinterest for now. As a marketer I […]
Free services like WordPress.com and Blogger are attractive places to run your blog. With places like these you don’t have to worry about hosting, set up or maintenance because it is all included for you- At A Price! I recently saw someone ask about whether they should blog on the new Linkedin platform compared to their own site. And while I do suggest using sites like Linkedin and others (such […]
The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment.But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot […]
As a social media strategist, I’m often asked “Why do I need social media for my business?” Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media. People like options in contacting you. Whether it […]
You can’t look at an article on marketing today without the message- Know your target market. Know what they need, their pain points. Know them as a persona. Interview them in real life. Know where they visit online, know who they trust, know what they like, what they’ve tried, who they want to impress, etc, etc, etc. I myself push this, because the more you know your audience (or potential […]
Linkedin is addictive. Once you start getting familiar with all of the features, you’ll love being on the site. Admittedly, it takes time to ‘understand’ this social network, because it isn’t like other social media sites. You have to become active and put yourself out there to see if anything happens. Working with several types of businesses on their social media accounts, and by putting in my own time on countless […]
As I was just checking on the shares for my last blog post, I realized someone had Pocketed my post. I thought- how exciting, someone wants to read ME later- I love Pocket. Get Pocket Reader It made me wonder, do you use Pocket Reader, or Get Pocket- they are the same thing but the website is actually www.getpocket.com and it’s a great way to save blog posts you find online […]
