17 Tips For Improving Inbound Marketing Results

17 Tips For Improving Inbound Marketing Results

The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment.But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot […]

Social Media- The New Cost of Doing Business

Social Media- The New Cost of Doing Business

As a social media strategist, I’m often asked “Why do I need social media for my business?” Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media. People like options in contacting you. Whether it […]

Improving Marketing- A Challenge To My Peers

Improving Marketing- A Challenge To My Peers

You can’t look at an article on marketing today without the message- Know your target market. Know what they need, their pain points. Know them as a persona. Interview them in real life. Know where they visit online, know who they trust, know what they like, what they’ve tried, who they want to impress, etc, etc, etc. I myself push this, because the more you know your audience (or potential […]

7 Steps to Linkedin Leads Success

7 Steps to Linkedin Leads Success

Linkedin is addictive. Once you start getting familiar with all of the features, you’ll love being on the site. Admittedly, it takes time to ‘understand’ this social network, because it isn’t likeĀ other social media sites. You have to become active and put yourself out there to see if anything happens. Working with several types of businesses on their social media accounts, and by putting in my own time on countless […]

3 Awesome Blogging Tools

3 Awesome Blogging Tools

As I was just checking on the shares for my last blog post, I realized someone had Pocketed my post. I thought- how exciting, someone wants to read ME later- I love Pocket. Get Pocket Reader It made me wonder, do you use Pocket Reader, or Get Pocket- they are the same thing but the website is actually www.getpocket.com and it’s a great way to save blog posts you find online […]

Content Promotion- Not Where, But How To Promote Your Blog Posts

Content Promotion- Not Where, But How To Promote Your Blog Posts

Photo courtesy of Tambako the Jaguar(CC No Derivatives) If you are like many others, you find it frustrating when you take a beautiful piece of content and publish it, only to see days later that three people have visited. How disheartening! After all, you pay a decent blog writer $100 or more to write about a topic at the center of your company’s purpose. Since about two years ago I […]

Inbound Marketing vs Content Marketing vs Content Promotion- What’s The Difference?

Inbound Marketing vs Content Marketing vs Content Promotion- What’s The Difference?

As I’ve been researching for a new ebook I am writing I come across these terms and I just know they are a bit confusing. What is inbound marketing, what is content marketing, how is content marketing different from content distribution? Which of them do I need? The questions could go on and on.. This post will focus on the differences, so you can appropriately find the answers you are […]