The #1 question I get about social media is: “How do I get more likes?” Granted, this isn’t the most important issue when it comes to social media, as I covered last week in 7 Ways Like Really Are Important in Social Media, but it’s something that will probably never change. As a business; likes means social proof, this many people like your company, you’ve reached this many people in […]
Being able to monitor several social profiles all at the same time and in the same place is very important for social media managers. Regardless of whether you have one client (set of social media profiles) or many, Hootsuite has been regarded the TOP social media dashboard, but today I introduce you to Gremln. Streams are called Panels, and Tabs are called Pages Design To start with Gremln looks a […]
Some social media experts are surprised by business owners who aren’t paying attention to social media. They are surprised that these companies are missing out on the opportunities, ignoring the chance to connect with customers, be part of the word of mouth about their products and services, etc. I’m surprised companies don’t realize they’re already on social media. Regardless of whether a company gives social media the time of day, […]
I recommend companies using social media for marketing have a blog on their websites. Besides all of the other pages on a website, a blog is an easy place to add news, articles, and other pieces of content. Blogs have been shown to improve search engine traffic, and bring return visitors back to your website. With the ease of setting up a WordPress.com blog, or even install WordPress on your […]
When one of my earliest social media clients instructed me to delete negative comments on their fanpage, I did my best to educate them on why they shouldn’t. It didn’t work, and shortly after, they decided to move on to a more complicent social media manager. The relationship didn’t work out. Not because there weren’t results, there were. I took their sales from $0 social media (just Facebook) related sales […]
The misconception that social media is free gives people the indication that they shouldn’t have to, or at least don’t plan to, spend money on Facebook, Twitter, etc. From a business perspective, it’s nice to have that ‘free’ place to market, but in no way does it actually cost nothing to have a presence on social media. For an example, let’s look at Facebook. Social Media is NOT Free It […]
My social media expert friends are probably going to cringe when they see the title of this post. I myself cringe when I see a company on Craigslist, or another hiring site, say they are looking for an intern to manage social media. I have a lot of reasons why, but we will cover that later in the post. The truth is interns are important to business, and I can’t […]
