Gremln the Hootsuite Alternative for Monitoring and Scheduling Social Media

Being able to monitor several social profiles all at the same time and in the same place is very important for social media managers.

Regardless of whether you have one client (set of social media profiles) or many, Hootsuite has been regarded the TOP social media dashboard, but today I introduce you to Gremln.

Learn about the differences between Gremln and Hootsuite

Streams are called Panels, and Tabs are called Pages


To start with Gremln looks a lot like Hootsuite. The only benefit I think Gremln has over Hootsuite is the interface, it just looks a lot more friendly. For me Hootsuite has always been dark and unfriendly.

  • Light color interface
  • Easy tool navigation
  • tools copy


Scheduling & Publishing Updates

As you can imagine there are quite a few options to publishing an update. There are so many profiles to choose from, link shortening tools, translation tool, character limitations, and scheduling options.

  • Translate updates to different languages
  • Shorten links to or
  • Roll over to choose platforms and profiles (so much easier than scrolling through tons of profiles)
  • Recurring updates- easily done recurring daily, weekly, monthly within chosen dates



For Twitter monitoring there is an awesome interface to use. I love it. You can actually choose your location without needing Geo codes. You can do advanced search, that takes some maneuvering in Hootsuite. Check it out below:


More Tools


On top of having a great dashboard Gremln also sports some really nice tools that are easy to access, navigate, etc.

Under Posts, you’ll find all of the updates you’ve sent from Gremln, really useful. This is comparative to setting streams in Hootsuite for seeing published posts, but you don’t have to set it up.

  • Posts are separated by social platform.
  • You can easily search published posts
  • Export published posts


The calendar tool will show you what you scheduled for future updates. You’ll be able to edit and move posts. You can even view the calendar by day, week, month and a timeline.

Accounts & Sites

Add your profiles, including:

  • Facebook
  • Twitter
  • Linkedin
  • Linkedin Groups


Gremln offers a host of statistics:

  • Twitter
  • Linkedin
  • Facebook
  • Facebook Insights
  • Klout (yes you can see your Klout score here)


Upload your own header to make it look professional for your clients, add sections of the report, export it to PDF. The wizard is very easy to use- no experience necessary.

 My Goals

Another tool allows you to make goals based on your accounts. For instance how many fans your fanpage has on Facebook, followers you have on Twitter, etc. Tracking

Last but not least, you can view your stats for links from right inside Gremln

Why I Like Gremln & Why I Don’t

I like Gremln, for a long time I’ve had a love/hate relationship with Hootsuite, and Gremln is a great runner up to the functionality.

Cons to Gremln vs Hootsuite

  • Pricing isn’t as simple
  • Hootsuite has far more functionality with dozens of additional apps
  • Hootsuite offers training
  • It kept logging me out after being inactive

Pros of Gremln

  • Twitter accounts can be accessed by more people
  • Bulk posts upload
  • Rss Feeds
  • Groups and Users
  • Moderation
  • Starts at $6 (just like Hootsuite)

What About You?

Obviously there are many reasons to stick with Hootsuite. You can’t beat the functionality of all of the apps they have. They also have mobile apps, that while I’m sure Gremln is going to make, they do not have now.

Lately though, a lot of people have been complaining about Hootsuite (especially on Twitter) and I’d love to Gremln offer them a free trial. There are also a lot of issues with the current iOS 7 updates that are getting complaints.

So, if you’ve had complaints about Hootsuite, try out Gremln, you might like it, and if we get active there, they will probably grow to give us more functionality.

If you have tried it, tell me about your experiences below.

Learn more about tools I use, in my upcoming Webinar & Video Series

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  1. Gremlin looks exactly like Hootsuite. Well my dashboard at least as I have customised it for the lighter version. It doesn’t have to be dark! 😉

  2. Hi Mary,
    thanks for the overview. We also just create an overview of all current available monitoring tools. Now I can add a few providers on again. 🙂


  3. This looks promising. I’ve been using HootSuite for awhile and I’m looking for an alternative and try it out with another campaign. Even though this is a few years old, this is still relevant and useful for others. I’ll share this with my friend.

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