50 Best Social Media Tools For Your Business

The social media tools are becoming integral part of today’s businesses. Incorporating such tools will not only make your social media chores quite easy, in fact they will enhance your overall performance with improved outreach, increased revenue generation and brand exposure. Let’s go through the list of some amazing social media management tools that I have been using and want to share with you.

social media tools

You can also click here to receive our PDF if you need further guidance in finding the best social media tools.

Must Have Social Media Tools

  • Fan Page Robot– This is an affordable social media marketing suite that will automate your posting efforts on Facebook, Instagram, Google+, Pinterest, Twitter and other social platforms. In fact, it offers a lot more like recommendation of hashtags, revenue generation, video marketing, content curation, etc.
  • HootSuite– An all-in-one social media dashboard that allows you to monitor most social media presences from one place. Includes Facebook, Groups, Linkedin, Instagram, Twitter and some great free apps. Expert-  @seoCopy
  • BufferApp– If you are looking for a post scheduler for Twitter and Linkedin, Buffer is a great one. Adds links and updates to a queue that you schedule and your updates will be shared in order. There is a browser extension that makes this very easy to do, and the cost is nominal for most users considering it starts out. Expert-  @marygreenim
  • Bit.y– The best link shortener that is used in almost all social media tools and provides analytics and stats for clicks. Free. Expert-  @marygreenim
  • Chime– A Chrome extension that notifies you when you get a response, mention, comment or message on one of your social media profiles. Free. 

Social Media Management Tools For Follower Relationship Management (CRM)

  •  Commun.it– This is one of the social media management tools that is designed to help you stay up to date with and organize your twitter followers to maintain relationships with them. Allows for Follow Fridays and other options. Expert- @growmap
  • Nimble– In the discipline of CRM, Nimble is one of the best social media management tools. It lets you track and build your relationships with several social media platforms in one Nimble allows access to Linkedin, Facebook, Twitter and integrates nicely with several tools either directly or through automation tools. $15/mo.
  • Cloze– Similar to Nimble but fewer features, this is an online site and an app that allows you to connect with followers most important to you. Free
  • Nutshell– This is the best I’ve found to use for Linkedin. It has a lengthy relationship note system, contact information, synces with their Twitter feed and Linkedin profile, as well as allowing for scheduling of future emails, calls, and sales potential. Free

*Note: I have not extensively used the new Contacts feature on Linkedin, but for what I have seen I still like Nutshell better.

Best Social Media Tools to Increase Shares

  • Triberr– This is one of the social media tools designed to share great content. Groups of people called tribes share their blog posts among their social media Join more tribes to get more exposure on other users’ accounts. Expert- @marygreenim
  • Shareaholic– This tools takes your content to the next level by acquiring a large audience through promoted content and native ads. And this software also helps to increase social shares, pageviews, repeat visitors etc.
  • Social buzz club– Being one of the best social media management tools, this one is a bit more different, you have to take the time to schedule each share and visit the site to submit your shares. But I do like the new people/blogs I have discovered here.

The following I have not used extensively but do know other users who do. I recommend using 1-2 of these increase share tools at the minimum and suggest Triberr for it’s ease of use and integration with WordPress where your posts are automatically added to your tribes’ feeds for immediate sharing.

  • Flauntt– For Twitter sharing only.

Social Media Tools To Track Shares

  • Share tally.co– Among other social media tools to track shares, one is Share Tally. See how many social actions your page or post has gotten. Includes Facebook, Twitter, Linkedin, Google+, Pinterest, Pocket, Inbound and loads more. The only downfall is you can’t see who the sharing parties are, to be able to thank them. Bookmarklet that lets you easily get the shares for any page by hitting the bookmark. Free. Expert-  @BradSKnutson

Social Media Tools For Twitter Statistics

It’s nice to see how many mentions, retweets, favorites and times you’ve been listed. Both of these social media tools help you do that, while also giving you access to a list of influencers who are active on your behalf. I use Twitonomy often, but Twtrland is a free app in Hootsuite for easy access to your information.

Knowing who your follower is, where they are from and understanding their usage helps you deliver content that more appropriately matches what they want and need. Check in with these social media management tools regularly to stay on top of changes in your followers’ activity.

  • Twitonomy– my favorite for ease of use and seeing who is actively talking about me.
  • Klear– One of the best social media management tools to track social  media analytics. Also enables you to perform influencer search as well as to analyze social profiles.
  • Twittercounter– great for quick look at increase of twitter followers.
  • Followerwonk– Among the best social media management tools to track social media analytics. It lets you dive deeper into Twitter analytics by finding about followers, their locations and the time when they tweet.

Tools For Influencer Measurements 

Building relationships with top influencers in your industry can give you an immediate access to their followings. Figuring out who those top influencers are, is easier with these social media tools. All of them help you to identify influencers in their own way.

  • Klout– Where you can find perks from top names for being influential.
  • Kred– Second most popular influencer site.
  • Peer index– Third most popular among different social media tools for business.
  • Keyhole– This is one of the social media management tools that is used to track hashtags and aid in figuring out the influencers and conent.

 Tools For Finding Top Social Media Experts By Topic

Social Media Tools For Twitter Chat 

A twitter chat is a great way to connect with others who enjoy the same topic. These chats are frequent and often a huge hit. For social media alone there are a couple of dozen chats per week. I have used all of these best social media tools and recommend them.

There are several other social media management tools that can track hashtags on Twitter- even Twitter itself. I find these tools to be the best at making chat simple to read and participate in.

Twitter Chats I Recommend

Using any of the social media tools mentioned above, sign in to Twitter with the tool, then put in the following hashtag to watch and participate in the chat. It’s actually a lot of fun.

  • #Linkedinchat- Tues 8pm EST
  • #Blogchat- Sun 9pm EST
  • #Pinchat- Wed 9pm EST
  • #GetRealchat- Tues 9pm EST

Social Media Management Tools To Manage Twitter Following/Unfollowing

Before using these tools please read about Twitter limits. I’ve found that even if you follow less than 1000 a day you can still be reported for spam and it won’t matter how many you’ve followed you can get suspended. I’ve seen people get suspended.

  • Audiense– For following and unfollowing- more expensive but a nice tool to use.
  • Tweepi– I love this for following other users’ followers. Free
  • Manageflitter– Unfollow up to 800 a day on the free account. I unfollow based on when I followed them or their Follow Order. Free

Best Social Media Tools For Twitter Automation

  • FanPageRobot– While searching for the best social media management tools, I got a chance to work with this one. It can put your Twitter (and other social pages) on 100% autopilot. It also has a lot more unique marketing features that will help you increase followers easily.
  • Dlvr.it– In order to automate your social media activities, you need the best social media tools. Dlvr.it automatically feed rss feeds to Twitter, Facebook, Google+ pages, Linkedin, Linkedin groups and possibly others.
  • TwitterFeed– Automatically feed rss feeds to Twitter accounts. Free
  • Socialoomph– From the list of social media tools particularly designed for automation, this tool boosts productivity by automating activities for Twitter and other social media platforms.

Linkedin Groups For Social Media Insights

  • Social Media Marketing– My favorite discussion group, it is a large community that is moderated by skilled group of managers. You will receive weekly announcements (in your inbox) about webinars and other resources. Hence, it is an ideal discussion group to have insights about social media.
  • Social Media Today– This is a group of social media professionals as well as professionals of HR, PR, Marketing and Advertising. But the main focus is social networks so you will have greater insights here as well.

Google+ Extensions for Chrome

  • Do Share– Share and queue items to be shared on Google+. For queued items your computer must be on. This is the only program I know of that you can queue items for personal profiles on G+. Free
  • Circle Count– The easiest way to grow on G+ is through circling. Use this tool (among the best social media tools) and the accompanying site to grow your following more quickly with accurate circles. Free

Social Media Tools For Pinterest

  • PinGroupie– It is one of the simplest social media management tools that has tons of group boards. As you pin something on any of these boards, it will be visible to a large number of people. Thus, you will be able to drive a high traffic from Pinterest.
  • Tailwind – It is among the most feasible social media tools for business. This tools is designed completely for Pinterest. You can get notifications of pins from your domain. Free
  • ViralTag– Another one from the list of so many social media management tools is ViralTag. This lets you schedule your pins without any difficulty.
  • FanPageRobot– This software is one of those social media tools for business that makes your marketing chores easy to go. You can proficiently manage your Pinterest profiles through this tool. It automatically generates viral images that will get you tons of followers, while automating other Pinterest activities as well.

Social Media Management Tools For Content Curation

  • Feedly– My favorite RSS feed reader, it is easy to add to and read on, very similar to Google Reader.
  • FanPageRobot– It has intelligent content curation features. Just enter your desired keywords and it will generate compelling and trending content. Such smart content curation will result in increased followers, likes and shares.
  • Pocket– save articles and blog posts for later reading, then quickly add them to social sharing queues.
  • Scoop.it– search a topic and find great content to share. You can find topics to follow as well.
  • Distractify– always interesting articles to share with your followers.


Thank you for reading, if you know of other tools I should add, please leave a comment below.

Related Posts

Leave a Comment