Hootsuite vs Hubspot – Two Different But Often Confused Tools

Hootsuite vs Hubspot – Two Different But Often Confused Tools

Last week I was talking to a potential client. They wanted to learn more about social media and how they could use Twitter to get more exposure for their brand. We were talking about Hootsuite (the very commonly used social media tool) when he asked, “Should I just use Hubspot?” This isn’t the first time the two tools have been confused when I’ve talked to a business owner. They sound […]

Social Media- The New Cost of Doing Business

Social Media- The New Cost of Doing Business

As a social media strategist, I’m often asked “Why do I need social media for my business?” Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media. People like options in contacting you. Whether it […]

Is A Social Media Investment Right For My Business?

Is A Social Media Investment Right For My Business?

Every social media person will tell you social media is important for your business. There is a lot that can be done when you are active in social media, but that doesn’t always mean becoming social is a good idea for your business. Why not? There are a variety of reasons why social media is not going to work for you, but let’s hit on the most common: The Social […]

Why You Might Need A Full Time Blogger

Why You Might Need A Full Time Blogger

Blogging can be a lot of fun, but it can also be a lot of work. Every blog post you read has probably taken the author multiple hours to write.  For blogs that publish once a day or even more than that (remember the statistic – blogs who post multiple times a day get many more leads?) are sure to spend a significant amount of time blogging, and they probably […]

Handle Your Business Social Media Accounts Like A Pro

Handle Your Business Social Media Accounts Like A Pro

If you ask the average social media person whether your business should participate in social media, you’ll get a resounding Yes!  There are so many opportunities when you consider social media, but that doesn’t mean social media is a good choice for you.  Social media requires an investment, not just time, but money, training, etc.It seems simple enough to post updates on Facebook and Twitter, but for you to get […]

Why Does Social Media Cost So Much?

Why Does Social Media Cost So Much?

Posting an update on a fan page seems fairly easy.  After learning to schedule updates ahead of time, an organization might feel like it can go weeks at a time not having to worry about what to post.   In fact, most social media networks are simple to work on, if there is enough time to do it, so why then does a social media manager, strategist or specialist cost so […]

5 Factors of Success Beyond Social Media ROI

5 Factors of Success Beyond Social Media ROI

Have you heard the horror stories about how social media doesn’t work? Huge corporations have spent millions on social campaigns only to throw in the towel and say it wasn’t producing a return on investment. I’m not going to argue with these companies, they have highly talented people and I don’t believe their lack of success has anything to do with skill. What does it have to do with? Maybe […]