Why Your Social Media Expert Needs an Advertising Budget

The misconception that social media is free gives people the indication that they shouldn’t have to, or at least don’t plan to, spend money on Facebook, Twitter, etc. From a business perspective, it’s nice to have that ‘free’ place to market, but in no way does it actually cost nothing to have a presence on social media. For an example, let’s look at Facebook. Social Media is NOT Free It […]

How Your Company Can Best Utilize And Hire A Social Media Intern

My social media expert friends are probably going to cringe when they see the title of this post. I myself cringe when I see a company on Craigslist, or another hiring site, say they are looking for an intern to manage social media. I have a lot of reasons why, but we will cover that later in the post. The truth is interns are important to business, and I can’t […]

50 Ways to Post More on Every Social Network & Increase All of Your Stats

The more you post on just about any social media network, the more you will see results. From engagement, to shares, likes, comments, retweets, mentions, replies, visitors, sales, engagement, EVERYTHING. But, coming up with things to post is hard. After the first 20 ideas you have, it gets difficult to come up with more. And, you don’t want to overdue and make people mad, right? After handling close to 100 […]

Why Do People Use Social Media? It’s All About Connecting

Do you remember why you first joined a social media website like Facebook, Twitter or Linkedin? At the very foundation of your reason, you should see that you were looking to connect on social media with other people. Maybe you wanted to: Ask a question Get more business Chat with friends See what your friends were talking about Follow a business Join a group for information But, at the end […]

Stop Giving Your Social Media Competitors Your Business

It’s no secret that social media is helping small businesses all over the world, but is it helping you? Or are you one of the small businesses that are still holding out? Are you: Waiting for the perfect time to get started? Still trying to figure out what exactly it is, you need to do? Waiting for the money or permission to put a plan into action? If these questions […]

Immediate Social Media Marketing Results- What to Expect

Once you’ve signed on with a social media strategist or agency, they should start immediate working your accounts. Social Media Marketing Results You Can Expect To give you an idea of what to expect, here are some things you should see immediately for social media marketing results across your accounts: Changes to your profile bios and about sections New URL links for many of your accounts- to make them easier […]

5 Options for Choosing a Social Media Manager

Who Should Be Your Social Media Manager? A major question to consider when you are getting ready to get active on social media, is who will handle your accounts. In my experience there are only a few options: You An employee – in house option A social media expert A marketing agency An intern, student or ‘kid’ The internet is full of opinions on who it should be, but it […]