In order to get your company active in social media, you need someone that will do the services. Unless you have someone in your office that has already invested a lot of time into learning social media practices, strategies, ideas, playing with platforms, etc, you’ll need to hire someone, outsource the work, or hire a firm to do it. In order to make the best decision, you should have some […]
Today I was at a friend’s house and she asked me, “Now what do you do again?” To be honest, I thought I had answered this pretty straight forward several months ago, when I said “social media”, but this time she begged “what does that mean?” and then it hit me. Most people, even small businesses, have no idea what “social media” is, what it means, and what it encompasses. […]
An introductory guide to hiring the perfect social media expert for your company. Introduction A Social Media Manager Needs More The industry of social media is still relatively new, making it difficult to find and hire the right person. There is more than skill and talent to consider. You also want to think about creativity, consistency, experience, past results, strategy, planning, delivery, constant training and the passion to learn more. There is a lot to consider […]
Last week I was talking to a potential client. They wanted to learn more about social media and how they could use Twitter to get more exposure for their brand. We were talking about Hootsuite (the very commonly used social media tool) when he asked, “Should I just use Hubspot?” This isn’t the first time the two tools have been confused when I’ve talked to a business owner. They sound […]
As a social media strategist, I’m often asked “Why do I need social media for my business?” Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media. People like options in contacting you. Whether it […]
Every social media person will tell you social media is important for your business. There is a lot that can be done when you are active in social media, but that doesn’t always mean becoming social is a good idea for your business. Why not? There are a variety of reasons why social media is not going to work for you, but let’s hit on the most common: The Social […]
Blogging can be a lot of fun, but it can also be a lot of work. Every blog post you read has probably taken the author multiple hours to write. For blogs that publish once a day or even more than that (remember the statistic – blogs who post multiple times a day get many more leads?) are sure to spend a significant amount of time blogging, and they probably […]
