Inbound marketers and companies using the strategy tend to over look the ways in which social media can contribute to campaigns and help increase results. From traffic to conversions and lead generation social media can make a big difference.Through my social media travels, I’ve found the following 11 ways social media can help with inbound marketing. My list was longer, but I cut it down to make another post as […]
If you ask the average social media person whether your business should participate in social media, you’ll get a resounding Yes! There are so many opportunities when you consider social media, but that doesn’t mean social media is a good choice for you. Social media requires an investment, not just time, but money, training, etc.It seems simple enough to post updates on Facebook and Twitter, but for you to get […]
Having worked with several inbound marketing agencies in the past 4 years, I’ve learned a lot about how agencies work, what they focus on and how they get results. One thing I’ve noticed time and again is many of these agencies need a hefty push to start using social media effectively with their inbound process. Even though the software programs that promote inbound often push the social aspect, many agencies just […]
Posting an update on a fan page seems fairly easy. After learning to schedule updates ahead of time, an organization might feel like it can go weeks at a time not having to worry about what to post. In fact, most social media networks are simple to work on, if there is enough time to do it, so why then does a social media manager, strategist or specialist cost so […]
After looking at the abysmal numbers coming from Facebook organic reach on most fanpages, the platform just doesn’t provide the results needed for a majority of small companies and brands to stay active there.Many are looking for the next best thing. For some, the answer is Google+. Why Consider Joining Google Plus for Social Networking Google’s second attempt at a social media network has taken hold and seems to provide […]
In my last post, I covered the reasons I think companies should stay active on Facebook. But, staying on Facecbook isn’t what is best for everyone- not everyone has the time, resources, and interest. For some, there are better results in other places and I can respect that. What Are The Options Beyond Facebook? But with that in mind, what are your options? There are several social media sites you […]
For years you’ve pushed people to like you on facebook. Possibly you’ve used signs at your store, you’ve included the link on business cards, asked people to search for you there, etc. Then you login and notice that only a small part of your fans are seeing your updates– how disheartening. I know how you feel, I have multiple clients who are in the same boat, and we are always […]
