How to Choose Which Linkedin Discussion Groups to Join
You get 50 groups to join on Linkedin, but how do you decide which groups to join?
Let me help by explaining a group strategy I use to make the most of my time on Linkedin.
First off, not all of the groups I join are industry specific, this is where several people go wrong.
Choose Your Linkedin Discussion Groups Carefully
Ideally you should split up the groups you join based on the following topics.
This way you get the most out of Linkedin discussion groups and the opportunities that lie within.
- Specific to My Industry– Why, get referrals, job offers, post job openings, discuss trends, etc.
- Specific to the Industries Where My Target Client Is– Why, to meet people you could do business with, answer their questions and display expertise in their industry for future opportunities when they may need you.
- Specific to Geography– Why, a mix of different types of professionals, in a specific area, is a small sample of Linkedin members you can get to know.
- Blog Posting Groups– Why, to get content and share your own content for curation and traffic.
- Specific to Profession– Why, you’ll meet CxO’s, buyers, vendors, etc for possible business partnerships.
How to split the 50 groups number wise? I suggest splitting them this way:
- Around 5 for your industry= 5 groups
- Industries that have your target client, 2-3 groups each- most companies have around 5 of these industries= 15 groups
- Specific to geography= 5-10 (all different areas that you know work well for your products/services) so you are up to 30-35 groups
- Blog Posting Groups= 5 (40-45) Specific to profession= 5 (45-50) groups
Bonus- Participate In More Than 50 Linkedin Discussion Groups
You can participate in more than 50 groups on Linkedin, actually you can participate in an unlimited number of groups. All you have to do is find open groups that do not require membership.
These are still good places to find leads, answer questions and build relationships, but you won’t get daily emails or be able to see them on the Groups page on Linkedin. You’ll have to use your browser bookmarking to keep track of them.
There are so many benefits to using Linkedin groups, the exposure for your own profile and company is quite extensive and can be very powerful for your revenue. Work on building up a portfolio of decent Linkedin discussion groups every week until you are participating in as many as possible.
If you have any problems or questions, let me know, I’ll do my best to help.
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