One of the things I love about social media is how it constantly changes. To stay active you have to stay educated. That’s what I was thinking when I decided to listen in on Guy Kawasaki’s interview with Hubspot “10 Tips for Building a Social Media Following”. We’ve all heard of Guy before, but I hadn’t spent a lot of time listening to him or reading his content. I knew […]
If you have a blog or social media profile you’ve most likely seen or heard someone tell you ” give readers valuable content”. What does that mean?! There are so many opinions on what valuable content is, what it can do for you and how you can come up with it. To say the least it can be difficult to figure out, to know what strategy is the right one […]
A couple of months ago I listened to Dan Zarrella on the Science of Social Media. It was an older webinar, but it still had a lot of great information. In fact, about a month after I saw the one that was a couple of years old, he held a newer one with some of the same information. During the webinar, he mentioned that user accounts on Twitter that tweeted […]
When using inbound marketing to attract clients to your business, one of the first things you will do is develop personas. By coming up with 3-7 personas you can more tightly target the type of customer you want to do business with. Personas are great for developing content, landing pages, and downloads, but what about using personas from your inbound marketing campaigns for social media? The strategy for using social media personas is often […]
For inbound marketing, social media has a few purposes that really help grow a follower base for small businesses that useinbound marketing. One of these purposes is social media blog distributionand SEO. Based on my own research and work with client blogs and websites, social bookmarking and distribution has helped with the SEO rankings and indexing of new blog posts and content on client websites. Our Social Media Blog Distribution Process […]
As I was looking at the list of 38 Fantastic Inbound Marketing Blogs You Should Be Following today, I came across several options that inbound marketing agencies could really take advantage of, but might not be, with each of the sites I went to. You see, I love inbound marketing and I read about it everyday. My entire background is inbound marketing, but I love social media too, and I […]
If you use Hubspot you know there are a lot of options inside the interface that can help your business. One majorly overlooked area is the Social Media area of Hubspot, in the several clients I have worked with, their social media efforts are lacking, while they focus on content and SEO. I’ve already covered the importance of social media in inbound marketing, but today we are going to look at […]
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