The word expert denotes someone who knows everything about a topic, or at least that is what most of us envision. Actually though, expert means someone who has a skill set from training or experience. An interesting perspective about ‘experts’ is that the more a professional is seen as an expert, the less they feel like an expert. A consumer considers an expert to be someone who can answer all […]
The hackers are quite active and working out to spread fake baits to steal precious information. If you are a Social Media Manager managing business pages on social networks, you could be the target of phishing scams. The phishing scams on Facebook have been increasing with the passage of time. “Copyright violations” is one of those scams that I have encountered recently. What is Phishing? Before delving into further details, let me define […]
Social Media for SEO (Search Engine Optimization) is something like water for a fish. These two tightly bound strategies go hand in hand and work together for improved results. Every business puts great efforts in SEO and Social Media for earning higher search rankings. So, how social media is going to influence your SEO? This is one of the key elements that a business must pay attention to. Your solid […]
In order to get your company active in social media, you need someone that will do the services. Unless you have someone in your office that has already invested a lot of time into learning social media practices, strategies, ideas, playing with platforms, etc, you’ll need to hire someone, outsource the work, or hire a firm to do it. In order to make the best decision, you should have some […]
About a year ago a friend of mine wanted to connect on Linkedin. We weren’t the closest but of course, I wanted to help out a friend I knew personally, so I went to his profile to connect. Under his headline was the heading “Social Media Professional”. I just stared at his profile, no picture, no summary, no education, etc. I knew he was active on Facebook so I went […]
When a small business owner comes to me looking for advice, it’s usually about how to utilize and maximize their effective use of social media. Everyone wants to be active on Facebook, Twitter and the various blog sites promoting their business. Some people have a general idea about how well consistent blogging can reach people, or how fast and easy a simple tweet can burn across the millions of […]
Today I was at a friend’s house and she asked me, “Now what do you do again?” To be honest, I thought I had answered this pretty straight forward several months ago, when I said “social media”, but this time she begged “what does that mean?” and then it hit me. Most people, even small businesses, have no idea what “social media” is, what it means, and what it encompasses. […]
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