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Welcome! Here At Social Media Fuze I’ll Help You Understand and Use Social Media and Blogging To Market Your Business.

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Latest Social Media, Blogging and Inbound Marketing Posts

How to Choose A Blogging Platform

How to Choose A Blogging Platform

July 26th, 2014

Free services like Wordpress.com and Blogger are attractive places to run your blog. With places like these you don't have to worry about hosting, set up or maintenance because it is all included for you- At A Price! I recently saw someone ask about whether they should blog on the new Linkedin platform compared to their own site. And while I do suggest using sites like Linkedin and others (such as Wordpress.com and Blogger) I don't recommend that be the main home for your blog. 8 Cons of Blogging On Another Site: Whether you blog on Wordpress, Blogger, Typepad, or Linkedin they all[...]

17 Tips For Improving Inbound Marketing Results

17 Tips For Improving Inbound Marketing Results

July 16th, 2014

The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It's a great reward for a lower investment.But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot of moving pieces, so to speak, and in almost every case I've seen, one aspect is either being ignored, overlooked or undervalued. This doesn't mean you aren't getting results- surely you are.[...]

Social Media- The New Cost of Doing Business

Social Media- The New Cost of Doing Business

July 12th, 2014

As a social media strategist, I'm often asked "Why do I need social media for my business?" Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media.  People like options in contacting you. Whether it be on Facebook, Twitter or another popular website they want to contact you where and how[...]

Improving Marketing- A Challenge To My Peers

Improving Marketing- A Challenge To My Peers

July 10th, 2014

You can't look at an article on marketing today without the message- Know your target market. Know what they need, their pain points. Know them as a persona. Interview them in real life. Know where they visit online, know who they trust, know what they like, what they've tried, who they want to impress, etc, etc, etc. I myself push this, because the more you know your audience (or potential client) the more specific you can be in marketing and the more likely[...]

7 Steps to Linkedin Leads Success

7 Steps to Linkedin Leads Success

July 2nd, 2014

Linkedin is addictive. Once you start getting familiar with all of the features, you'll love being on the site. Admittedly, it takes time to 'understand' this social network, because it isn't like other social media sites. You have to become active and put yourself out there to see if anything happens. Working with several types of businesses on their social media accounts, and by putting in my own time on countless sites like Branch Out, Facebook, Twitter, Linkedin, BizSugar, etc, I've noticed opportunities[...]

3 Awesome Blogging Tools

3 Awesome Blogging Tools

July 1st, 2014

As I was just checking on the shares for my last blog post, I realized someone had Pocketed my post. I thought- how exciting, someone wants to read ME later- I love Pocket. Get Pocket Reader It made me wonder, do you use Pocket Reader, or Get Pocket- they are the same thing but the website is actually www.getpocket.comand it's a great way to save blog posts you find online for later. Plugin to work with your browser- you want to read the page[...]

Content Promotion- Not Where, But How To Promote Your Blog Posts

Content Promotion- Not Where, But How To Promote Your Blog Posts

June 30th, 2014

Photo courtesy of Tambako the Jaguar(CC No Derivatives) If you are like many others, you find it frustrating when you take a beautiful piece of content and publish it, only to see days later that three people have visited. How disheartening! After all, you pay a decent blog writer $100 or more to write about a topic at the center of your company's purpose. Since about two years ago I started helping companies get their blog posts and other pieces of content in front of those who are likely to read it, need the information and take action on it. Certainly with the help of[...]

Inbound Marketing vs Content Marketing vs Content Promotion- What's The Difference?

Inbound Marketing vs Content Marketing vs Content Promotion- What's The Difference?

June 29th, 2014

As I've been researching for a new ebook I am writing I come across these terms and I just know they are a bit confusing. What is inbound marketing, what is content marketing, how is content marketing different from content distribution? Which of them do I need? The questions could go on and on.. This post will focus on the differences, so you can appropriately find the answers you are looking for, when seeking information about one of them. What is Inbound Marketing? Inbound marketing is a term coined by Hubspot that refers to marketing to your audience by first getting their permission.[...]

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