6 Hour Social Media Strategy for Inbound Marketing Agencies & Clients

6 Hour Social Media Strategy for Inbound Marketing Agencies & Clients

Would your inbound marketing clients be interested in more leads, conversions and higher ROI? Of course they would. And, wouldn’t it be great to know these same clients would be singing your praises, sending referrals and more than happy to sign their next contract? Your agency is in business to make money, to sell inbound marketing services that help your clients increase sales. Many of these clients are B2B clients […]

How to Choose Which Linkedin Discussion Groups to Join

How to Choose Which Linkedin Discussion Groups to Join

You get 50 groups to join on Linkedin, but how do you decide which groups to join? Let me help by explaining a group strategy I use to make the most of my time on Linkedin. First off, not all of the groups I join are industry specific, this is where several people go wrong. Choose Your Linkedin Discussion Groups Carefully Ideally you should split up the groups you join […]

5 Reasons to Join Linkedin Groups

5 Reasons to Join Linkedin Groups

Linkedin, is the best social media platform for businesses. Whether you are in business to work with other businesses or you are in business to sell to consumers, you can benefit from your involvement on Linkedin. One of the many reasons I enjoy Linkedin is because of the groups there. There are groups on every topic, industry, etc. But, for some that isn’t enough of a reason to join, and […]

Is Social Media The Right Place to Spend Your Digital Marketing Dollars?

Is Social Media The Right Place to Spend Your Digital Marketing Dollars?

Marketing dollars might be difficult to come by, and when you start to decide where to use┬áthem, any strategy gets even trickier. On top of that there is the division between the several types of marketing. It makes you wonder how to divide it, where to focus, where to test and when to stick with what already works. Obviously, if you are getting a good return on your investment in […]

Hootsuite vs Hubspot – Two Different But Often Confused Tools

Hootsuite vs Hubspot – Two Different But Often Confused Tools

Last week I was talking to a potential client. They wanted to learn more about social media and how they could use Twitter to get more exposure for their brand. We were talking about Hootsuite (the very commonly used social media tool) when he asked, “Should I just use Hubspot?” This isn’t the first time the two tools have been confused when I’ve talked to a business owner. They sound […]

Does Blogging Really Work? Yes, Yes It Does- 2 Examples of Success!

Does Blogging Really Work? Yes, Yes It Does- 2 Examples of Success!

I’ve been pushing people I know to blog for quite awhile. Most think I’m a little crazy, don’t have the time (they say) or just haven’t taken an interest. In their defense there really are a lot of options out there for marketing a company, so why choose blogging over any of the others? (Good idea for the next post, huh?) Either way, a friend of mine recently started a […]

A Guide to Abandoning Facebook Fanpages

A Guide to Abandoning Facebook Fanpages

As more small and personal businesses realize they aren’t getting the reach they want from Facebook, I’ve come across countless abandoned Facebook fanpages. From non-profits, to marketing agencies, authors and internet tools, company after company seems to be either stepping up their Facebook marketing by advertising (pay to play), or abandoning their fanpage for another possibly better platform. I suggest Twitter, Linkedin or Pinterest for now. As a marketer I […]