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Latest Social Media, Blogging and Inbound Marketing Posts

Does Blogging Really Work? Yes, Yes It Does- 2 Examples of Success!

Does Blogging Really Work? Yes, Yes It Does- 2 Examples of Success!

August 24th, 2014

I've been pushing people I know to blog for quite awhile. Most think I'm a little crazy, don't have the time (they say) or just haven't taken an interest. In their defense there really are a lot of options out there for marketing a company, so why choose blogging over any of the others? (Good idea for the next post, huh?) Either way, a friend of mine recently started a blog. I've been telling him for months he needed to do it as he is great at networking and growing groups on Facebook, but he still wasn'tĀ getting as much traction for his business as[...]

A Guide to Abandoning Facebook Fanpages

A Guide to Abandoning Facebook Fanpages

July 29th, 2014

As more small and personal businesses realize they aren't getting the reach they want from Facebook, I've come across countless abandoned Facebook fanpages.  From non-profits, to marketing agencies, authors and internet tools, company after company seems to be either stepping up their Facebook marketing by advertising (pay to play), or abandoning their fanpage for another possibly better platform. I suggest Twitter, Linkedin or Pinterest for now. As a marketer I can see why. Some of these companies have very small budgets to play with, their income[...]

How to Choose A Blogging Platform

How to Choose A Blogging Platform

July 26th, 2014

Free services like Wordpress.com and Blogger are attractive places to run your blog. With places like these you don't have to worry about hosting, set up or maintenance because it is all included for you- At A Price! I recently saw someone ask about whether they should blog on the new Linkedin platform compared to their own site. And while I do suggest using sites like Linkedin and others (such as Wordpress.com and Blogger) I don't recommend that be the main home for your blog. 8 Cons of Blogging On Another Site: Whether you blog on Wordpress, Blogger, Typepad, or Linkedin they all[...]

17 Tips For Improving Inbound Marketing Results

17 Tips For Improving Inbound Marketing Results

July 16th, 2014

The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It's a great reward for a lower investment.But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot of moving pieces, so to speak, and in almost every case I've seen, one aspect is either being ignored, overlooked or undervalued. This doesn't mean you aren't getting results- surely you are.[...]

Social Media- The New Cost of Doing Business

Social Media- The New Cost of Doing Business

July 12th, 2014

As a social media strategist, I'm often asked "Why do I need social media for my business?" Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there. Like your phone number, your email address and website, people expect your business to be active on social media.  People like options in contacting you. Whether it be on Facebook, Twitter or another popular website they want to contact you where and how[...]

Improving Marketing- A Challenge To My Peers

Improving Marketing- A Challenge To My Peers

July 10th, 2014

You can't look at an article on marketing today without the message- Know your target market. Know what they need, their pain points. Know them as a persona. Interview them in real life. Know where they visit online, know who they trust, know what they like, what they've tried, who they want to impress, etc, etc, etc. I myself push this, because the more you know your audience (or potential client) the more specific you can be in marketing and the more likely[...]

7 Steps to Linkedin Leads Success

7 Steps to Linkedin Leads Success

July 2nd, 2014

Linkedin is addictive. Once you start getting familiar with all of the features, you'll love being on the site. Admittedly, it takes time to 'understand' this social network, because it isn't like other social media sites. You have to become active and put yourself out there to see if anything happens. Working with several types of businesses on their social media accounts, and by putting in my own time on countless sites like Branch Out, Facebook, Twitter, Linkedin, BizSugar, etc, I've noticed opportunities[...]

3 Awesome Blogging Tools

3 Awesome Blogging Tools

July 1st, 2014

As I was just checking on the shares for my last blog post, I realized someone had Pocketed my post. I thought- how exciting, someone wants to read ME later- I love Pocket. Get Pocket Reader It made me wonder, do you use Pocket Reader, or Get Pocket- they are the same thing but the website is actually www.getpocket.comand it's a great way to save blog posts you find online for later. Plugin to work with your browser- you want to read the page[...]

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