Something that always surprises me is when a potential client says they have been in business for several years and have never kept track of email addresses of their past clients. I literally drop my jaw, because that is a GOLD MINE! How, though? Statistically past customers are much easier to convert to another sale than someone new to your business. That means you can take those email addresses and […]
Are you wondering: Will Facebook Marketing benefit MY business? The answer: It depends. Everyone is saying you have to be on social, but the truth is, you can’t just show up on Facebook, wing it and hope for the best, because chances are, it won’t work. It’s similar to running an ad in the newspaper, if you don’t research or have any idea of what to say, or where to […]
In order to get anything out of your social media campaigns, you have to have a fanbase to work with. If you have 10 fans, it simply isn’t enough to engage, no matter how many questions you ask or pictures you share, you just won’t reach enough people. Growing isn’t easy, but it is necessary, so I encourage clients to do two things: 1- Have a budget for growing your […]
If you are posting on a blog every week day, you are providing a lot of content about your topic. But! Are you getting a lot of post views? For many who are just starting out with their inbound campaigns, blog posts are getting as few as 10 (yes TEN) post views! Get More Post Views for Inbound Campaigns This strategy is actually very simple, and can be done in […]
You could spend all day on social media, working on getting more exposure for your brand. But, then you wouldn’t have time to work on your actual business, so you need to find a happy medium. Automation, though criticized for being impersonal, is one way you can save a lot of time with social media, and still reach your goals. You must be careful though, and remember that people use […]
To get a huge boost in social media followers, you’ve come up with a great giveaway that anyone in your industry would want. People should be knocking down your door to enter the giveaway, but all they have to do is like or follow you, it couldn’t be any simpler, right? You’d like to think so, but it doesn’t always work the way you want. There are many reasons your […]
Once you’ve signed on with a social media strategist or agency, they should start immediate working your accounts. Social Media Marketing Results You Can Expect To give you an idea of what to expect, here are some things you should see immediately for social media marketing results across your accounts: Changes to your profile bios and about sections New URL links for many of your accounts- to make them easier […]
