Who Should Be Your Social Media Manager? A major question to consider when you are getting ready to get active on social media, is who will handle your accounts. In my experience there are only a few options: You An employee – in house option A social media expert A marketing agency An intern, student or ‘kid’ The internet is full of opinions on who it should be, but it […]
Not every business is ready to start a social media campaign, even if you want to. While sites all over the internet are telling you to get on facebook, twitter and linkedin, there are some other things you should have in place first. Let’s discuss: Questions You Should Answer Prior to Starting a Social Media Campaign What is my goal? How do I want to use social media? Who will […]
Do you have a good relationship with social influencers in your industry? Do you know who they are, are you following them on Twitter? Do you actually read/see their tweets? If you are like other small businesses on Twitter, you might spend a few minutes here and there dabbling in tweets, following who you think is important, and promoting your own links. There are a million blog posts out there […]
I love cheatsheets, and I love infographics. I’ve always wanted to do a post on what I’ve learned from infographics and I thought this was the perfect opportunity. I apologize in advance if I did not give proper credit, and I can make changes immediately. At the end of my thoughts on the infographic I did include a printable checklist of the contents with more links to Vertical Response. Vertical […]
I am an administrator on about 10 active fanpages, and lately I have been watching the Facebook reach numbers. There were several updates last year that seemed to make a big difference in who saw your updates, and while early numbers were reporting 16%, they didn’t seem to distinguish between the different types of updates. Since then some experts have released information saying that all text updates get more reach, […]
As I was looking at the list of 38 Fantastic Inbound Marketing Blogs You Should Be Following today, I came across several options that inbound marketing agencies could really take advantage of, but might not be, with each of the sites I went to. You see, I love inbound marketing and I read about it everyday. My entire background is inbound marketing, but I love social media too, and I […]
If you use Hubspot you know there are a lot of options inside the interface that can help your business. One majorly overlooked area is the Social Media area of Hubspot, in the several clients I have worked with, their social media efforts are lacking, while they focus on content and SEO. I’ve already covered the importance of social media in inbound marketing, but today we are going to look at […]
