Are you looking for branding or exposure? This is the question you should consider when you set up your social media profiles, because the name you pick is going to help one way or another. Exposure For most businesses I help, I try to convince them to use a profile name that is identifiable for their industry. For instance, if you didn’t know Red Bull was an energy drink and […]
Something that always surprises me is when a potential client says they have been in business for several years and have never kept track of email addresses of their past clients. I literally drop my jaw, because that is a GOLD MINE! How, though? Statistically past customers are much easier to convert to another sale than someone new to your business. That means you can take those email addresses and […]
As Facebook seems to be upsetting more and more users, several of them are looking at other options for using social media. The one thing that Facebook has been able to sustain so far though, is that everyone is there, making it difficult for some to leave. Instead of just leaving Facebook though, many are adopting additional/new social networks and small businesses should follow suit and do the same. Is […]
Not every business is ready to start a social media campaign, even if you want to. While sites all over the internet are telling you to get on facebook, twitter and linkedin, there are some other things you should have in place first. Let’s discuss: Questions You Should Answer Prior to Starting a Social Media Campaign What is my goal? How do I want to use social media? Who will […]
Do you have a good relationship with social influencers in your industry? Do you know who they are, are you following them on Twitter? Do you actually read/see their tweets? If you are like other small businesses on Twitter, you might spend a few minutes here and there dabbling in tweets, following who you think is important, and promoting your own links. There are a million blog posts out there […]
Part of being successful in social media is using a strategy to get the results you have in mind. Whether you are active on Facebook, Twitter, Linkedin, Pinterest or others it’s best to have some steps to follow that logically lead you to your goals. You wouldn’t drive across country without having some kind of map to go with, right? The same should apply for your business ventures. How to […]
When I a begin working with a client, one of the first results they ask about is when they can see a return. While I take the time to educate them, and to explain that it takes time (3-6 months) to see the results they are looking for, there is always that pressure of performing quickly to keep them happy. I am assuming if you have your own small business […]
