Do you know what is one of the most powerful tools for personal branding? The answer is simple – Instagram. With over 1 billion active users, it offers you an opportunity to reach out to a broad audience and establish your brand. A stellar Instagram profile can build credibility and raise brand awareness. A strong brand with an army of followers can’t pass unnoticed. However, you need to know how […]
The word expert denotes someone who knows everything about a topic, or at least that is what most of us envision. Actually though, expert means someone who has a skill set from training or experience. An interesting perspective about ‘experts’ is that the more a professional is seen as an expert, the less they feel like an expert. A consumer considers an expert to be someone who can answer all […]
The hackers are quite active and working out to spread fake baits to steal precious information. If you are a Social Media Manager managing business pages on social networks, you could be the target of phishing scams. The phishing scams on Facebook have been increasing with the passage of time. “Copyright violations” is one of those scams that I have encountered recently. What is Phishing? Before delving into further details, let me define […]
Social Media for SEO (Search Engine Optimization) is something like water for a fish. These two tightly bound strategies go hand in hand and work together for improved results. Every business puts great efforts in SEO and Social Media for earning higher search rankings. So, how social media is going to influence your SEO? This is one of the key elements that a business must pay attention to. Your solid […]
You definitely need a social media manager when you have plenty of tasks to be completed besides the tedious chores of social media marketing. Whether you own a small or medium sized business, the social media management is inevitable these days for having increased exposure and sales. But time management gets on harder with this laborious activity in the to-do-list. And so the need of a virtual assistant (or commonly […]
Today I was at a friend’s house and she asked me, “Now what do you do again?” To be honest, I thought I had answered this pretty straight forward several months ago, when I said “social media”, but this time she begged “what does that mean?” and then it hit me. Most people, even small businesses, have no idea what “social media” is, what it means, and what it encompasses. […]
An introductory guide to hiring the perfect social media expert for your company. Introduction A Social Media Manager Needs More The industry of social media is still relatively new, making it difficult to find and hire the right person. There is more than skill and talent to consider. You also want to think about creativity, consistency, experience, past results, strategy, planning, delivery, constant training and the passion to learn more. There is a lot to consider […]
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