5 Low-Cost Methods to Generate Leads with Social Media
Leads are the lifeblood of a successful company. In order to produce enough revenue and sales,
sufficient leads must be coming through your sales funnel, or walking through the door.
The internet provides several inexpensive ways to produce leads, at costs that are much lower
than traditional methods, while also capitalizing on the extreme interest shown for many
industries through social media and Google search.
Over the course of my online marketing career, I have discovered several methods to
help both small businesses and corporations improve their conversions and sales. But during
the past handful of years, I’ve focused on content and social media for the same type of results.
In this guide, I would like to share how your company (small or big) can use social media and
blogging to start generating leads online using social media. My hope is you’ll find these methods helpful when using
a smaller budget, or just getting your toes wet with social media and content marketing.
Let’s get started to generate leads with social media!
Method #1 For Lead Generation- Twitter Competitor Grab
For this method you’ll need a Twitter account, a landing page and giveaway. I would also
recommend ManageFlitter if the investment makes sense for you.
You begin by searching for your competitors on Twitter. Chances are you already know who they
are. For my purposes I’ll choose Social Media Examiner. They have new followers every day and
are highly relevant to what I do.
I recommend keeping a list of these competitors, either through Twitter on a private list, or on a
piece of paper.
Landing Page & GiveAway
Your landing page should be set up to accept leads with a form, the headline must grab visitors’
attention and bullets should list out the benefits of downloading your free guide.
The giveaway itself is the content we are using in this method and it should be highly relevant to
what your visitors will want to read. Get some ideas from here.
Remember people love lists and tips, so here are some other recommendations:
● 17 tips to Succeeding with ____
● 15 ways to save money on credit card processing
● 28 ideas for inexpensive online marketing
● Tips for doing your taxes yourself
Once you have the landing page and giveaway all set up through an autoresponder you’ll want to
change your Bio. The Bio is the piece of text visitors see when you’ve followed them, or they visit
We need to write a compelling Bio for your free gift. Something like the following is a good start:
I help companies with #SocialMedia and #ContentMarketing.
Get More Leads by Downloading Lead Generating Tips for Social Media and Content at
SocialMediaFuze.com (this is the URL you use for your profile and it is automatically
hyperlinked to your site)
You may need to choose a different link, or put the offer on your home page.
Why Is This Called A Competitor Grab?
Since you’ve gotten everything else set up, you can now start targeting your competitors’
followers. Visit their profile and click Followers. You’ll see a list like the one below.
Each of the followers you see are their most recent new followers. Go through this list every
couple of days to start following some of their followers, who will come visit your profile and
consider following you, as well as downloading your free guide.
Small Businesses be careful to only follow a few hundred people a day with this method or you
risk having your account flagged for spam.
Corporations your company probably already gets several profile views per day, so the
Competitor Grab wouldn’t be necessary.
Instead, just be sure to have a compelling offer in your profile and possibly on your cover photo.
Additionally, I would consider adding an image and pinning the offer to the top of your profile for
Method #2- Convert Links To Lead Pages Using Fan Page Robot
Fan Page Robot is known as a social media content generator and autoposter. One of the little known features though is its simple yet powerful campaign building tool, which can automatically turn any internet pages into your own leadpages.
That means, no matter if it’s a YouTube page or a Yahoo news article, every link you share with your audience on your social media accounts, Fan Page Robot can automatically turn it into your lead page.
Fan Page Robot has 8 types of templates for your lead generation and revenue increasing needs. One of my favorites, their templates that ask visitors to follow or share your social media pages, or subscribe to your newsletter with Email, Facebook or Google+ before viewing the content of your shared web pages.
Small Businesses- If your goal is lead generation, you can create a simple lead generation campaign with a special offer, such as a free eBook or a product sample giveaway. If you are promoting a certain product, you can use a template that can showcase your product and have a call-to-action button that links to your eCommerce website.
Corporations- Other than using the above ideas for small businesses, use social media to bring your online audience to offline. Host a free event or a fun party, and ask your social media followers to RSVP to your event when they read your posts.
Method #3- Results Blog Posts Blasted Through Social Media
Having a blog for your company gives you a place to share new content regularly, attract more
readers, promote your products and services, and generate leads.
● How I Got 3,000 New Followers in 5 Days on Twitter
● How You Can Get Your Kids to Bed Easily in Just 3 Days Time
● How to Move Across Country In As Little As a Week
Over the course of my blogging career, the most successful blog posts I’ve had are those that
discuss how to do something, and the results achieved (assuming they are positive).
This type of post leaves room for a great Call to action at the end to have visitors contact you to
learn about achieving the same results for them.
Sample Calls To Action Examples:
Combine this blog post with a great headline (nothing too gimicky) and use social media to blast
it to your followers and all of your favorite profiles, to get the traffic you need to make it
Here is a post, I’ve written on how to distribute blog posts for more traffic. With a post like this, I
would go to every distribution spot I had, including Linkedin groups, Stumble, DiggDigg, etc.
Further I would consider the following options as well:
Small businesses- get more reach by guest blogging this post on a related/ popular blog.
Ask influencers to share the guide (after linking them to a free copy) with their followers.
Corporations- send out a mass email about this post, with a teaser about the information, you
want them to click through to go to your website.
Include a promo to the post in your next newsletter.
Ask employees to join the promotion by sharing through their own social media channels.
Note- This will not work without a call to action under your blog post, leading to a landing page
Method #4- Curate Content to Stay Front of Mind- Promote Often
Fanpage owners on Facebook have been up in arms about their page reach for years now. But
in reality, they don’t get much less reach than they do on Twitter. All Twitter numbers show how
many potential accounts could have seen a tweet, not how many actually did.
In either situation, one answer for the lack of reach, is to post more often. Yes, it adds to the
supposed content overwhelm experts are beginning to share about, but it also gets your name
On Facebook, you can post up to a few times a day. I would start with the times that Facebook
shows your fans are most often online. This differs from everyone, so you’ll need to go to your
insights to find this information.
Here you can see my fans are online around 2pm, but also between 10am and 5pm, so I would
want to post my updates during this time.
Fan Page Robot will help you generate content and figure out the best times to post.
Now Why This Works!
The standard rule in social media is you post about yourself on a ratio compared to when you
post about others. Some use 90/10 (90 percent of the time is about others, for others,
entertaining posts for your fans, etc & 10 percent of your own) Others go down to 80/20, etc.
The ratio you choose is up to you, I suggest 80/20 for most businesses.
Now if you start updating more, you’ll have more opportunity to promote yourself. If you update
10x a week you have 12 opportunities, if you update 100x a week, you have 1020 opportunities.
The trick is finding enough content to share that your followers will enjoy. You can do this by
looking at other blog posts, getting suggestions from Buffer App, or Sharing other people’s and
fanpage’s posts (probably the easiest way to go about it).
Small businesses- You’ll need to write your own blog posts and other content to share in your
promotion slots, these pieces can be howto’s, tips, answers to questions your followers often
ask, etc. Each post should have a call to action at the end, for your products and services.
Corporations- your promotions should lead directly to landing pages you have set up previously.
Cycle through these through the week, track how many visitors you have, and focus on sharing
the most popular more often in your calendar.
Note- Do this on Linkedin especially if you work with other businesses, this is highly effective for
your profile updates!
Method #5- Mining Data For Targeted Outreach
While the other methods more about building followings, traffic and relationships, this method is
a bit different.
This method is specific to Linkedin and Twitter.
A major factor to being successful with online marketing is knowing who to target with your
message. The more you know about your prospect or target client, the more you can address
their needs, and improve your chances of making the sale.
Social media in this case is a gold mine of information. Not only does it show you what people
are writing, but it allows shows their interests, their locations, their favorite influencers, and more.
Starting with Linkedin:
My favorite place to mine for social media data is on Linkedin. I enjoy using the Groups function
for a few reasons:
● I’ll find people who are active always very important for generating leads
● Based on the group topic and the discussion, I know they are interested since they
● I can easily check out their profile (because we are in a group together)
● I can see their latest activity on their profile
● I can message them without having to connect
● I can find their websites, other social accounts, etc without being intrusive
To get started just choose one of your groups to visit. Browse the directory or members until you
find a person and title that peaks your interest. Visit their profile, in a new tab, so as to be able to
find them quickly and message them if you are interested in having a conversation with them.
When you find someone that lines up with your interests, I suggest reaching out to them with a
Please do not spam dozens of people every day, instead contact a few. Here is how you’ll do it,
and how content plays a part.
I saw that you are a member of Content Marketing Institute and checked out your blog. I
enjoyed the post on 3 rules for discussing competitors.
I’ve always found it is best to never paint a competitor in a dark light, but to try to
emphasize the value I can provide. I think this approach is far more appreciated than
another since it is professional.
I subscribed to future posts on Feedly, and look forward to learning more about your
sales practices. Do you have any giveaways on your site that you recommend I read, as
a new fan?
Thank you for the great content,
Notice, I didn’t ask for anything, but if I had it would have been to ask him a question where he
could provide more information, or value for me.
I didn’t ask for his business because I don’t need to if he is intrigued by my interest, he’ll take a
look at my profile, if something hints that I can be of value, he’ll most likely say so. In the very
least, he will most likely respond, giving me the opportunity to further our conversation.
You can do the same thing on Twitter by finding their website and following them, a few days
later follow up with a message to their email or DM (if they follow you back).
Note- DO NOT SPAM. One of my least favorite things is when someone follows and their first
message to me, is to sell me their services or products. It immediately results in a
Additionally, both Twitter and Linkedin will likely mark you as spam and you’ll be at risk of losing
Small Businesses- use this in local groups to find other businesses to work with, discuss their
marketing habits and see what you can learn from them or build opportunities to work together.
Corporations- use this method for your prospecting team. Help them hone their skills on
outreach and use a signature file that links back to a landing page or home page with a highly
Social media and content work together to give you the reach you need and topics you can
discuss that turn visitors into interested leads for your business.
There is no limit to the amount of ideas and methods you can use to make these two things work
together, but hopefully I’ve given you some idea on how to get started with these 5 methods.
Whether you are just starting, or you need another tactic to add to your arsenal, I hope you’ve enjoyed my tutorials and find the strategies I’ve listed to be useful for your
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