As more small and personal businesses realize they aren’t getting the reach they want from Facebook, I’ve come across countless abandoned Facebook fanpages. From non-profits, to marketing agencies, authors and internet tools, company after company seems to be either stepping up their Facebook marketing by advertising (pay to play), or abandoning their fanpage for another possibly better platform. I suggest Twitter, Linkedin or Pinterest for now. As a marketer I […]
Does it take a while to login to Facebook, look for your mentions on Twitter and participate in all of your groups on Linkedin?click, wait, click, wait, click, wait… A very inexpensive way to handle all of these accounts in one place is Hootsuite. For about $6 a month you’ll be able to do almost everything you need to, inside of one site- can we say TIME SAVER? To help […]
For years you’ve pushed people to like you on facebook. Possibly you’ve used signs at your store, you’ve included the link on business cards, asked people to search for you there, etc. Then you login and notice that only a small part of your fans are seeing your updates– how disheartening. I know how you feel, I have multiple clients who are in the same boat, and we are always […]
I posted this on my fanpage and a friend of mine loved it and suggested I share it on my blog. I really want to know- what do you think? Should companies prepare for the day when organic reach on Facebook will effectively be Zero? A recent Ad Age article states this and I don’t agree. The assumption was based on information from 26 pages over the past few months […]
You’ve probably seen the 9 minute ‘Facebook Fraud’ video by Veritasium. I’ll just say I love his videos, they are entertaining, educational and refreshening (or quality content in case you’ve seen my recent tweets). But, I’ve been asked my opinion on ‘Facebook Fraud’, so I wanted to put it out there. In all reality I agree with Jon Loomer about this because he’s spot on. I wanted to throw in my […]
Over the last couple of days I’ve been watching the Facebook updates rolling in. I wanted to see what other sources I respect had to say about the updates. I’ve seen what Mari Smith had to say about it, as well as The Social Media Hat and Jenn’s Trends and so far it is not good. Here are my thoughts: Facebook is being honest– I like that, but it’s a little bit late, almost 2 years. […]
One of the most important things that you can do to improve your social media presence is to enhance and improve your Facebook timeline cover. In part due to its size, which is 851 pixels by 315 pixels, the Facebook timeline cover is one of the biggest and most vital chunks of social media real estate out there. Essentially, a huge block of space that big on that important of […]
