Social Media Plan Template for Small Business

This has been one of our most popular posts EVER, but social media changes all the time, so we are asking everyone to sign up for our list to get the Social Media Plan Template and then receive updates via email. Thank you for understanding.

PDF Available! Read more about social media marketing strategies on Should You Hire A Social Media Expert and A Guide To Hiring A Perfect Social Media Manager.

What’s in the social media template plan?

You can download our latest version of the social media plan template (updated October 12, 2015) by subscribing to our email list on social media marketing tips. You will get your download immediately.

  • We provide you with a checklist for daily use on Facebook, Twitter, Linkedin & Pinterest
  • You’ll also get a weekly checklist for each site

Read more about the plan below…

As a business owner your day is busy, you have to oversee the day to day tasks of your company and you just don’t have the time to sit down and learn everything there is to know about social media and how to use.

Social Media Plan Template

Start managing your social media with a plan template that is easy to follow and use.

Hopefully you will find this social media plan template to be a useful tool in getting your social media campaign started, because the sooner you can start it, the sooner you will see the benefits of social media.

4 Components in the Social Media Plan Template


Before I show you the social media plan template I just want to stress the importance of being consistent with your social media efforts.

Think of it this way, you are new to a group of people, each time you show up, they get to know you more, and you get to know them more, after consistently showing up you’ve made new friends. But you have to KEEP SHOWING UP!!!

This plan will focus on Facebook, Twitter, Linkedin & Pinterest.


It is very important to respond to your fans when they comment on your fanpage, write to you on twitter, or any other network. You want to show you care, as well as take the opportunity to get in front of them again, this keeps you at the forefront of their mind.


Be yourself, show your fans who you are, respond as if you had a client right in front of you that asked the same question, or even liked your idea. Share your thoughts and opinions on topics that matter in your industry, because it matters to them as well.

Obviously you want to keep your language professional, but casual, no swearing, disrespect, etc.


You MUST be patient. You can not expect to build an empire overnight, you have to start somewhere, and there is no better time than today. This social media plan template won’t turn your into a millionaire, give you thousands of fans in a week or anything ridiculous like that.

It takes time, give it weeks and months to know it’s working and you will see results. Continue learning how to improve your presence and you will get where you need to be.

You Can Download Your Social Media Plan Template by Opting into our Email List.

We will be covering where to find decent content to share, and what to post on Twitter in an upcoming post, subscribe in the sidebar to be sure you get that post.

Related Posts


  1. Hello,
    That’s an interesting template. Most bloggers don’t have a plan. They just do what comes to their minds. I always say, not planning is planning to fail and that’s true even for out Internet business.

    In my twitter plan, I heavily use my tool because I get interesting results. I’m also going to check out Tweetwally to see what I can get from it.

    Thanks for sharing it

    • Thank you for commenting, not having a plan is just a bad idea with business, but everyone has to learn in their own time. Thanks for suggesting is that your site? I will go check it out.

  2. Thanks for this well thought out plan. I’ve bookmarked it and will start implementing it right away. I’ve got much to learn about social media still, but I think this is a great way to get started.

  3. This framework is fantastic. Makes social media seem manageable for the small business. I will be sharing. Thanks.

  4. Pingback: How to Use Twitter for Business Continued | Social Media Fuze

  5. Hi,

    This is a good resource–thanks for your thoughtful and simple template. May I also suggest Google+ (the article you linked to includes this idea).

  6. Pingback: Daily Social Media Checklist and Template- Make Campaigns Easy | Social Media Fuze

  7. Pingback: Social Media Fuze » Daily Social Media Template- Make Campaigns Easy

  8. Pingback: Social Media For Small Business 101- Using Company Fanpages

Leave a Comment