9 Social Media Dashboards To Manage Multiple Social Media Profiles

A social media dashboard is a program or website that allows you to manage many of your profiles in one place.

For instance, you don’t have to go login to Facebook, Twittter, Linkedin, Feedly, etc. You can make updates, manage notifications, mentions, direct messages, etc.

Social media dashboards make social media managers’ lives easier. That all said, let’s look at 9 social media dashboards, that are on the market now.

Hootsuite is the most widely used social media dashboard (and most functional).

It allows you to manage the most social media profiles, pages, groups, and feeds. It has over 50 additional tools you can use in the dashboard and comes at a great price- less than $10 per month.

hootsuite

Market Me Suite- I like this interface, but they have changed the pricing and allowed social profiles for free accounts a few times.

I believe on my last try you could not monitor your fanpage without paying for an account. It is nice for other features, smart inboxes, monitoring keywords, and indicating leads.

marketme

 

Sip Social- I had the most advanced account with this and was able to use the direct messaging campaign tool, which I really liked.

They also have an interface that tells you when to update and makes suggestions for what to say, goals on what to do certain days of the week (like follow 10 new people on Twitter).

The interface lets you separate profiles based on a group, so for each client you would have one group and from there you only tweet, update, and share for their accounts.

This takes care of any issues with accidentally promoting a post to the wrong client. Sip also has in dashboard reporting. If you purchase the $99 per month tool, you get access to the social media training library, originally put together by splash media.

sipsocial

Gremln- I wrote about this the other day, prices start at free and goes up for more profiles, users, groups, feeds, etc. I liked Gremln because it is a much brighter interface, and is easier to navigate than Hootsuite.

It gives you advanced searching for monitoring Twitter, and allows you to add Linked Groups. Unfortunately it only works with the Top 3 platforms at this point. They also have goals, reporting, link tracking, translation service and some other features that make the dashboard unique.

I give a full review of this dashboard here.

Gremln Hootsuite Alternative

Sprout Social- This social media tool has a very nice interface and many features. My favorite part of this tool is the gorgeous reporting. They put it altogether for you and all you have to do is have it generate the PDF to send to your client.

Otherwise, they have a monitoring section, a social inbox, a queue system similar to Bufferapp, a browser addon, and rss feed reader.

The only issue I found with this reader is the price is a bit restrictive, especially when the alternative is less than $10 a month. With Sprout Social you get 10 accounts for $39 per month.

sproutsocial

Kuhcoon- Kuhcoon can only help you manage Facebook and Twitter right now, but they offer some features that are useful for managers.

The free account is useful to show you how informative the tool can be, but the extended account provides unlimted post history, and hourly statistics.

The more exact your statistics are, the more useful they are to help you make appropriate changes to campaigns. You’ll be able to monitor your accounts, compose messages and schedule out content.

They are working on adding Linkedin to their tool, and I think they have an interesting future for statistics and reporting. The free account will take up to 5 fanpages, profiles, or Twitter accounts.

FireShot Screen Capture #074 - 'Kuhcoon I Social Media Dashboard' - users_kuhcoon_com_users_#dashboard_analytics

Viral Heat- Another dashboard, monitoring, search and reporting tool that includes a unique feature.

The topic profiles let you track people and users on social media accounts, including Pinterest, Youtube, Instagram, and Blogs, you can compare and combine your topic profiles, and last but not least, there is an option for sentiment trends.

At $20 a month Viralheat did everything I needed on the main accounts, and had nice PDF reports as well.

Sendible- Although I use Hootsuite and sometimes a few others listed here, Sendible is probably my second favorite.

They give you a lot of functionality when you are trying to monitor blogs, groups, accounts, crm, email marketing, sms marketing, etc in a social inbox. There is monitoring, searching, posting, scheduling, etc.

It doesn’t work with Bufferapp though, so I had to use Feedly still. For those who want an all in one solution, this is very close and starts at $40 for up to 40 services. Keep in mind that every group you add on Linkedin is a service, every account you add is a service, every blog feed is a service, etc.

sendible

Media Funnel- If you’d like to see your previous google alerts along side your social media management, Media Funnel is a great option.

They feature Netbase integration which is similar to Google alerts. They also send you emails about alerts, which is a nice addition. In addition to Twitter and Facebook, you can use Tumblr and WordPress from the Media Funnel dashboard.

mediafunnel

I like using these alternatives when a client is already using their Twitter account with Hootsuite, instead of making them go through the trouble of starting an organization, etc. I also like access to the different features I can’t always get to work in Hootsuite.

Hootsuite is a great tool, but sometimes it just doesn’t have everything I need as a social media manager, when that happens I use one of the tools above (always the free ones first) to get the results I need.

What About You?
Have you used any of these tools? Which do you like best, least? And, how come?

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18 Comments

  1. Has anyone tried http://www.cyfe.com ? We just started using it as a social media monitoring tool and love it! Cyfe also allows us to monitor data stored in our company databases.

  2. Hi Mary,
    Thanks for much for including MarketMeSuite on your list! We’re so glad you enjoyed it. Just wanted to mention that you are now able to add up to 5 social profiles on a free account of MarketMeSuite.

    Hope you have time to check it out again! Please let us know what you think. We would love your feedback!

    Thanks again, and great article!

    Allison, Community Manager at MarketMeSuite
    @Allison51090

  3. Managed Network ServicesMarch 29, 2014 at 10:10 am · Reply

    Hi there! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  4. great list but i thing one which is missing here is sociota

  5. Hi Mary,

    It’s a well researched article and your writing skills are pretty good too. I would have loved to see Sociota.Net as well in this report… we have many positives on this platform… like adding account, getting analytics etc. is free and unlimited on Sociota… You pay only for those features which are not feasible to be offered for free. Can you please take out some time from your schedule and take a look?

    Thanks,
    Mark

  6. Thanks Mary for your well researched article. Also consider SOCIOTA to include in your list.. SoCIOTA provides the platform for Social media management , monitoring and analysis.check at http://sociota.net

  7. . I have read many of these types of posts and yours is the first one I have found that is helpful. The post did not fix my problem but it is encouraging to see someone providing useful answers.

    I am trying to create a hub around the subject of alcoholism and addiction. I need a dashboard that will allow me to share to a variety of social sites (Hootsuite only allows me to go to 7, G+, Linkedin, Twitter, etc.,) but it allows for up to 100 profiles).

    My niche is small. I don’t need G+ Profile A to tell my G+ Profile B how wonderful it is.. I need to reach out across a wide variety of social sharing sites. So I want all the popular big ones and then others like Quora or Instapaper, etc. (It does not have to be those sites specifically, but 7 sites does not allow for the reach I need)

    I have looked at OnlyWire and it seems to have the reach but it does not have the ability to communicate across all those platforms. It just shares material (it looks to me like it is about building links only)..

    What tool can combine the two? What can give me reach like OnlyWire and provide for meaningful communication for all of the different social site accounts.? Is there two tools that I can use in conjunction to accomplish this task.

    I hope you can help me. The addiction niche doesn’t have a lot of people who are active in it in Google circles, neither do other social sites.. If I were to make 5 google accounts saying how wonderful my blog is, the people in the community would know me for a fraud and spammer immediately.

    These are the same tactics used by pump and dump securities salesmen.

    Can you give me any guidance?

    • Hello Mark,
      I’m sorry it has taken me so long to answer. I understand what you are asking for, a place where you can do it all. Unfortunately, Hootsuite is the closest to that possible and that doesn’t help much when you want to incorporate several sites. The problem is, not all social sites allow for their API to be used, so it becomes difficult to get that access.

      OnlyWire, does help you push your links, I believe you can post a regular message without having to post a link as well, but it does not let you know if there are responses, etc.

      I don’t know what you mean about making the multiple profiles on G+, I wouldn’t recommend that anywhere, people can normally see right through that.

      The only solution (which isn’t really a solution) is to set up a routine with bookmarks and to visit each site outside of those available on Hootsuite, as time permits. As far as I know there is no tool that can handle everything you are requesting. I’m sorry.

      Mary

      • Thanks for trying. I subscribed to Onlywire to post and to HootSuite to monitor accounts.

        I kinda get why some social sites don’t want to share their API, that brings automation and a lot of spam (junk).

        I did find one dashboard that showed promise but I could not get everything to work. Oh, Alternion is its name, sorry. Anyway it has a button for everything but most seem to just be sitting there but won’t connect
        Anyway, if they can make it work it is something you might want to look at. It is probably too advanced for me.

        Thanks for all your hardwork. You really do have the best reviews of these dashboards.

        • I hadn’t heard of Alternion, but I see that it is in beta, so that is probably why you had issues. I would keep checking it out regularly to see if it is ready. I will join and see what I can make of the site. Thanks for pointing it out to me, and thank you for visiting my site.

  8. and none of them have social media analytics, ORM and Dashboard included in free trail version…

    • Hello Syed,
      Unfortunately I do not think they do have those features in the free trial. On Hootsuite you can set up fairly advanced searches for ORM but you are probably looking for something a bit deeper in area. Sprout did have reports at one time but now you have to be a paid member, their reports are beautiful but not much help for ORM.

      Mary

  9. Hi, Mary. Thanks for the useful list of tools. There is one more social media dashboard you can include it in your above list. I would like to recommend for Send Social Media. With this dashboard anyone can brilliantly manage, monitor, engage and publish on multiple social networks. You can use it as a trial version for 14 days. Hope, you consider and place it in your list.

    • I have used Send Social before and actually thought it was a private labeled copy of Sendible. If it isn’t and you want to give me another shot to try it out I’ll take a look. Let me know :)

      Mary

  10. I’m just starting a small business and it’s overwhelming the number of things you’re supposed to try to keep track of and post to and follow and be a nice person and recommend other people, etc. I appreciate the effort this article took and hope that one of these options ends up making sense for us.

    • I completely understand, Linda. You’ve given me a great idea to write about. If there is anything I can help with, let me know. You can definitely start in one place and add more options as you grow, or have the success to do that. I can help you choose where to get started if you’d like.

      Mary

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