How To Run a Social Media Promotion on Facebook

It still surprises me how many businesses I see that run social media promotions on their fanpages. I get that it is super easy to do, and that everyone else is doing it, but that doesn’t make it acceptable. You can lose your whole fan page by doing it, and it just isn’t worth it. You don’t want to have to start all over again, from 0 likes?

You have to use a seperate application from facebook altogether, either through the tabs on your fanpage, or some other means. I realize what a pain it is, so many times I see people clicking the wrong links to enter, and so often I see people clicking like to like an update, instead of going to like the actual page 🙁 But, that just means you have to be better with your instructions.

Running the Promotion on Facebook

Once you have an idea of what you want to do, you need an app. For simple giveaways I like Rafflecopter which is free. It will automatically load into a tab on your fanpage, making it easy to share. But you do need the link to the tab!

Rafflecopter.com– Very easy to sign up, enter your information, and then set up a new giveaway. Simple to use, easy to navigate. But if you have any questions, you can email me, skype me (marygreencny) or leave a comment below.

You will need your fanpage link, and a twitter message, like the following:
Enter to win a #free month of blog posting at Social Media Fuze- Retweet #giveaway http://facebook.com/socialmediafuze

Now you need to publish your giveaway, this is easy to do, just install to a Facebook page, again, simple to do, a screen will come up, leading you through it. Last but not least you should publish your giveaway link on Facbook. I made a short video on this. Please, be kind while listening to the video, I was very nervous.

I would send out one update a day to my followers reminding them of the giveaway, and encouraging them to share.

Why I think Facebook doesn’t like promotions on your fanpage:
When you run a promotion on your fanpage, without using another application, they may be held liable, or are at least open to legal issues, if someone is to argue the winning, or terms of the contest or giveaway.

That being said, they can’t be held responsible for all of our actions when they simply provide the platform, so another application that has the necessary terms of service, is necessary. This is just my take. I believe there is a more in-depth description, but the bottom line is they don’t want to be held liable and we can’t blame them.

If you have any questions or need help, please email me, or comment below.

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