Social Media Marketing Consultants & Experts for Hire

20 Industries Successfully Using Social Media Blogging

Social media blogging is fun and exciting.

For any person who is interested in building their business by showing off their knowledge and expertise, this is a great way to get that exposure.

For many social media blogging is often considered inbound marketing, since social media and blogging both play such important roles in the strategy coined by Hubspot.

A popular quote in the social media/ blogging world:

Content is fuel and social media is fire– simply meaning content is the food with which social media fans are fed.

In the past 2 years I’ve helped with several social media campaigns and have seen the following positive results:

Search engine traffic- the more you publish content, the more often you see an increase in search traffic
Followers on social media– as you write pieces that your audience enjoys, they’ll take you up on the offer to follow you
Leads from website- enticing content on your blog captures visitors’ attention as you guide them to landing pages to get more information
Interview/ Quotes invites- your reputation among your industry will grow and you’ll be asked for quotes, interviews and contribution options
Consulting work– when people have more advanced questions and your expertise fits their needs you’ll be asked to consult on projects

Successfully Blogging & Socially Active Industries

Of course it would make sense to see this in a social media and blogging world when that is specifically what I do, but these results have been seen across several industries, all boasting similar results.

Tech software
Manufacturing
Psychology
Home decor
Construction
Real Estate
Biking
Education- colleges
Curriculum and education programs
Healthcare
Senior housing
Nutritional supplements
Dentistry
Plastic surgery
Fire Arms
Fashion
Weddings
Non profits
Animal sanctuaries
Animal rescues
and many others

In these industries the companies involved were writing content for their ideal buyers (the people they enjoy selling to) and using social media to bring that content to those potentially interested in reading it.

The companies that have been successful were writing blog posts on a very regular basis, no less than once a week and always working on building their followings, by delivering updates people enjoyed reading on Facebook, Twitter, Pinterest, Linkedin and Google+

It isn’t surprising that so many businesses are able to embrace social media blogging, what is particularly interesting is that success comes from a large number of industries (not exclusive to those listed above). Both businesses who sell to other businesses and businesses who sell to the average consumer have been able to use social media and blogging to see improved results in their company.

Why Does Social Media Blogging Work?

The internet brought information to our fingertips. Instead of relying on television, sales people and advertisements to explain the differences between products and decisions, people can now look things up for themselves.

Two of the most common places people search for information is on social media and Google (a fan of blogs).

Consumers want information, but they need to be able to find it. Social media and blogging give them the opportunity to do that, and they give your company the opportunity to be in the right place when needed.

The Basics to Getting Started With Social Media Blogging

The most important things you need to do when starting with social media blogging:

Be patient- give your campaigns time to become successful, it takes months not days to see results
Be active- everyday you need to provide content to your followers– no matter how many fans you have
Be learning- follow those who know what they are doing- social media experts and pros- learn from them
Be there for your market- help them first, give them the information they need and put their needs first